How to Power Lights in 7 Days to Die

NEW YORK (CBS.MW) -- Shares of Google surged almost 8 percent Friday on their second day of trading as analyst coverage on the Internet search giant began with a couple of upbeat research reports.

Google GOOG, -0.87% shares rose $7.98 to close at $108.31, benefiting from strong demand after the company went public at $85 a share on Thursday in the most closely watched IPO of the year. See full story.

Broker Jefferies & Co. initiated coverage of Google with a "buy" rating and a target price of $115, citing the company's value compared to major Internet issues like EBay EBAY, -0.64% and Yahoo YHOO.

"Google is the dominant paid search-marketing provider, with 37 percent market share," Jefferies said in a note to clients. "It has the brand, the innovative drive and the cash to lead this $5 billion segment, which is growing at a five-year compounded annual growth rate of 25 percent by our estimates."

Think Equity Partners also began coverage of Google with a "buy" rating, and a price target of $120.

"Google avoided the Internet bubble by building a simple product which appealed to consumers and then monetizing it," analyst John Tinker said in a note to clients. "While we do not believe that revenue can continue to double, we believe that Google is a major beneficiary of the continued growth of global Internet advertising and broadband deployment."

But Mark Mahaney of American Technology Research initiated coverage of Google with a "hold" rating.

"Given the high level of risk in these shares -- including the likelihood that the near-term catalysts are more likely to be negative than positive -- we would want more of a discount before being aggressive buyers," Mahaney said in a note to clients. "Our history of dealing with high Beta Internet stocks has taught us to be highly price-sensitive when looking at entry points. This was one of the major lessons of the Bubble Era. We do not need to re-learn it."

In raising nearly $1.7 billion, Google's deal ranks as the third-biggest IPO purse of the year behind insurance firms Genworth GNW, -1.76% and Assurant AIZ, -0.47% . Google kicked up substantially more interest because of its popular brand name and its pioneering decision to test the Dutch auction process for such a hotly followed offering.

IPO expert Jay Ritter of University of Florida said in an interview with CBS MarketWatch that Google's Dutch auction was a limited success, with the procedure likely to be tried again with other IPOs. See full story.

The IPO drew regulatory scrutiny as well from an interview with co-founders Sergey Brin and Larry Page published in Playboy during its quiet period; and for its accounting of about $26 million in stock options paid to employees.

Venture capitalist Dan Burstein of Millennium Technology Ventures said he doesn't think the Google IPO will provide much of a lift for other IPOs.

"Google is too much of an aberration (size, process, complications) to have much of a specific impact on the rest of the sputtering on-again, off-again IPO market," Burstein said.

LG.Philips bankers exercise green shoe

LG.Philips LCD LPL, +1.07% , the South Korean maker of flat-screen displays, said the underwriters of its offering have exercised their over-allotment option, known in the business as a green shoe, to purchase an additional 3.4 million U.S.-listed shares representing 1.7 million common shares at $15 each. Shares of the 50-50 joint venture between Philips and LG fell 6 cents to $15.75. The stock debuted at $15 on July 22.

ECost.com IPO bumped from Friday debut

ECost.com ECST delayed plans to offer 3.15million shares at $7 in a bid to raise about $22 million on Friday.

The Torrance, Calif. online retailer has been moved to a day-to-day status with underwriter William Blair.

WebSideStory withdraws $38M IPO

WebSideStory, a San Diego-based Internet analysis firm, withdrew its $42.5 million offering, according to Dealogic. Earlier this week, WebSideStory cut its estimated price range to $8-$9 per share, down from $10-$12 with underwriter Friedman Billings Ramsey.

How to Power Lights in 7 Days to Die

Source: https://www.marketwatch.com/story/google-shares-surge-8-as-analyst-coverage-begins

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